Old reserve coconut arrack international marketing

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Old reserve coconut arrack international marketing

A business giant and a true innovator, late Rajan Yatawara was the pioneering leader in coconut shell activated carbon and coco bricks in Sri Lanka.

Old reserve coconut arrack international marketing

Rajan Yatawara to those who knew him was a visionary leader, whom I was fortunate to have worked for nearly 14 years and as my immediate boss for 10 years, at Hayleys Export Shipping Department ESD and Haycarb Group.

He had a mathematical brain that was faster than a calculator and with common sense would beat the computer of this age.

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Rajan Yatawara experimenting on activated carbon Steam activated coconut shell carbon and Coco Bricks became major export products of Sri Lanka and that uplifted Hayleys as the number one market capitalised listed company for many years. RY was always, a firm believer on value added exports just as our late chairman at Hayleys Dr.

But many would not know Rajan Yatawara as a person. He was just simply an extraordinary human being. Looks and acts tough and gets fired up very fast if things are not done properly kind of a perfectionist.

He always believed in doing the right thing and being ethical to the core; I have yet to come across a man who has such lofty standards, sincerity, straightforwardness, and integrity.

I would like to share some qualities of Rajan Yatawara which may help younger industry leaders to understand values as we live in a less ethical society today than the time I got to know RY. DSJ in and assigned the responsibility of the most important service division of the group, the export shipping department handed over by Sunil Mendis, the then chairman.

When I was promoted as one of the youngest shipping managers of the largest export company of the country inI had to report to him.

For many he was not an easily approachable person, but for me he was so easy and understating to work with as he gave freedom and delegated authority and mostly he appreciated the straightforwardness, ethics which built a special bond with me until his death this November. Do public service without being a burden to public!

When I was asked to take over the chairmanship of SLSC, I told him, RY, in this responsibility I have to sometimes strongly confront shipping companies and Hayleys having many of such companies, should I go ahead?

Here too I got the urge to intervene and tell her that we were on an industry mission and not a political mission and hence sought permission of him fearing my statement would affect the company.

If not go and open one and always learn to pay taxes. And the most interesting one was that when he was eligible to get a new car, and could have got one duty free under a BOI company, he did the most astonishing thing I have ever seen.

Systems and processes were putdown.

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Late Rajan Yatawara probably is a rare and limited edition of humanity, I decided to publish this article not only as an appreciation of an extraordinary man but also as a message to those who have a responsibility toward building a better country which RY always had in his heart and mind, through qualities that every leader must work towards.

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It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan who died on 25 August Since , the label has used the slogan "To Life, Love and Loot.".

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Six Christmas cocktails Note: Ceylon arrack is an old style of spirit, made from the nectar of the coconut flower, that often formed the base of a punch.

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International Distillers Limited (IDL) Our journey commenced in when Gilbeys of London decided to establish its operations in Sri Lanka as Gilbeys Lanka Limited. . International Marketing Plan Old Reserve Coconut Arrack 5/1/ ID Lanka Umar Executive summary A Market plan for ID Lanka’s Old reserve Arrack has been done in the context.

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